Healthcare trends in the NHS… March 5, 2015 To the uninitiated, healthcare may not seem like a fast-moving area. After all, the NHS is the largest employer in the UK so it would be logical that it would take a long time for such a big ship to change course. In practice, however, this perception could not be further from the truth and the NHS is in an almost constant state of flux. Keeping up with the shifting sands of healthcare can seem like a full-time job, so we offer a quick snapshot of the most important recent changes. written by GKA Read more
Neuroscience in healthcare fieldwork – is it a no-brainer? February 18, 2015 As market researchers, we’re always on the look out for new ways to collect data more effectively and improve our healthcare fieldwork – the industry’s been that way since taking its tentative first steps back in the early 20th century. This constant drive to evolve means market research has seen lots of ground-breaking innovations over the past 100 years or so. Now, we’re wrestling with the best way to use one of the newest kids on the block – neuroscience. written by GKA Read more
How does it feel to live with Parkinson’s disease? December 5, 2014 At GKA our strength in recruiting and conducting patient studies in Parkinson’s disease (PD) allows us to get a true understanding of what people living with PD face every day. Parkinson’s disease is a progressive neurological condition which can be symptomatically treated, but not cured. Treatments aim to reduce symptoms and maintain quality of life by replacing or preserving dopamine in the brain. Dopamine is involved in the coordination and control of movement, and as the levels progressively fall as PD worsens, the symptoms of Parkinson’s start to appear. written by GKA Read more
Disease areas for patient-focused healthcare market research… October 31, 2014 Healthcare market research agency GKA, conducts patient fieldwork in a broad range of therapy areas. GKA has extensive experience in larger disease areas, such as diabetes, asthma and oncology, and the expert team routinely recruits patients with conditions as diverse as haemophilia, HIV/AIDS, rheumatoid arthritis, heart disease, obesity, epilepsy, fibromyalgia and Parkinson’s disease. written by GKA Read more
Facing challenges in patient market research… October 30, 2014 For more than 20 years, our team has established an industry-leading track record and robust reputation in identifying and recruiting patients for healthcare market research studies. The challenges in finding the right patients for the right study are many… written by GKA Read more
What is the value of patient market research? October 30, 2014 A deeper understanding of the patient experience is invaluable for pharmaceutical companies seeking to deliver next generation therapies. After all, patients have a unique perspective on disease and treatment, a view that is often ignored and always very different from the experience of the healthcare professionals who treat them. written by GKA Read more