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Meet the team

Meet the GKA Team

Our team is at the heart of GKA and underpins our strong reputation in the industry for quality and expert project management. Here’s a little bit more information about our core team members…


Adam Irwin

Managing Director

Joined us in: 2005

Roles with us: Project Executive, Project Manager, Project Manager Team Leader – CATi & Online, Senior Project Manager, Head of Fieldwork, Managing Director

Skilled at: Communication

Expert in: Creative solutions to fieldwork challenges

Loves: Football, cooking and eating out!

JON LOOSE operations director

Jon Loose

Operations Director

Joined us in: 2013

Roles with us: Technical Support Executive, Technical Development Manager, Head of Technical Development, Operations Director

Skilled at: Strategic planning

Expert in: Finding a solution to your technical challenge!

Loves: Wales rugby, Cardiff City football, running, and being annoyingly obsessive about grammar


Huw Davies

Research Manager

Joined us in: 2003

Roles with us: Telephone Interviewer, Project Manager, Senior Project Manager, Client Services Manager, Qualitative Services Manager, Research Manager

Skilled at: Qualitative interviewing, including the Time Trade Off (TTO) technique

Expert in: Moderation and report-writing

Loves: Cycling, snowboarding and travelling


Charlotte Cullen

Senior Account Manager

Joined us in: 2013

Roles with us: Recruiter, Project Executive, Project Manager, Account Manager

Skilled at: Lightning-speed quote delivery and ensuring clients are happy!

Expert in: All things quotes and feasibility assessments

Loves: documentaries, socialising with friends, the gym and reading


Zoe Smith

Senior Project Manager

Joined us in: 2014

Roles with us: Project Executive, Project Manager, Senior Project Manager

Skilled at: Clear communication and quota management

Expert in: Qual fieldwork

Loves: Travelling, Yoga, Going to the pub

Olivia Marshall

Project Manager

Joined us in: 2018

Roles with us: Market Research Recruiter, Project Co-ordinator

Skilled at: Patient record form studies

Expert in: MS and Paediatrics

Loves: Netball, baking and travelling

Sophie Wyatt

Sophie Wyatt

Project Co-ordinator

Joined us in: January 2020

Roles with us: Project Co-ordinator

Skilled at: Recruiting for challenging patient studies

Expert in: Cardiology studies

Loves: Shopping, eating out and travelling


Simon Goodwin

Account Manager

Joined us in: 2011

Roles with us: Project & Programming Assistant, Project Manager, Data Administrator, Project Support Manager

Skilled at: Online feasibility and project management

Expert in: All things Quant!

Loves: Amateur dramatics, watching football and cricket, spending time with the family


Alison Collins

Technical Manager

Joined us in: 2008

Roles with us: Project Executive, Project Manager, CATi Programmer, Research Support Technician, Technical Manager

Skilled at: Programming screeners and questionnaires

Expert in: Sorting data files and quality control

Loves: Travelling, eating and binge watching the latest TV shows!

Alex's headshot

Alex Poyser

Quantitative Manager

Joined us in: 2020

Roles with us: Research Support Coordinator

Skilled at: Data interpretation and reporting

Expert in: Screener programming

Loves: Tennis, football, travelling and watching TV series!