Healthcare Fieldwork

GKA is a market research agency dedicated solely to healthcare fieldwork.

Online or offline, qual or quant; whatever your needs, we’re  passionate about providing you high-quality, hassle-free recruitment and moderation across a wide range of therapy areas. We’ve been conducting UK healthcare fieldwork for more than 25 years, and have proven ourselves time and time again to be one of the top medical fieldwork companies in the industry.

Medical market research can be notoriously difficult to recruit for. From HCPs and KOLs with impossibly demanding schedules to patient centric projects on low-incidence rate diseases, the criteria for healthcare market research can be incredibly strict. But our team of healthcare fieldwork experts are here to take the stress away from you, so you can be completely confident we’ll find the right participants for your project. So whether you are looking to conduct qualitative or quantitative research, relax – we’re here to help you find the very best participants for your project.

How do we do it? Our expert project teams will provide you with top quality recruitment, project management and moderation across a wide range of methodologies and therapy areas. And what’s more, we’ll tailor our service to meet your exact needs. So whether you’re looking to recruit a highly targeted group of respondents for one-to-one interviews about a rare therapy area or are looking to conduct a quantitative online survey with GPs or Payers, you’ve come to the right place.

Our tried and tested healthcare market research recruitment methods have proven results. We use a combination of traditional recruitment techniques together with bespoke methodologies such as HCP finders and support groups to find you the best quality participants for your research. In addition, we also have a dedicated panel of 15,000 healthcare professionals and over 3,000 highly verified patients recruited via physicians and partner support groups.

And we don’t stop there. We want to make sure you only take forward the very best, fully validated participants for your market research project, which is why we verify and pre-interview all of our participants over the phone. That way we can make sure we are only choosing the highest quality participants who fit your exact criteria. And we also fully validate every single respondent using our effective in-house validation process too, so you can be completely confident we are cherry-picking only the very best people for your healthcare fieldwork.

So however strict your criteria or complex your recruit, you can trust us to find the right people for your research. We’ll deliver truly exceptional participants who are confident, articulate and engaged, whatever your project – so you can unlock the in-depth insights you need, every time. 

Want to find out more about how we can source exceptional people for your healthcare market research? Download our Recruitment Roadmap to find out more.

healthcare fieldwork