From helping pharmaceutical companies make informed decisions to gaining insight into what it's really like to live with different illnesses, patient market research is an integral part of medical market research. There are of course a number of rules and regulations in place, and even prior to the research itself there are numerous things to consider in the recruitment stage. That's why we've put together a handy'dos and don'ts' guide for better recruitment to help you source the best possible respondents for your project. Read on for our four golden recruitment rules;
Dermatology is the branch of medicine that deals with diseases of the skin, hair and nails. Skin disease is very common, accounting for approximately 15% of all GP consultations in the UK and amounting to around 4,000 dermatological diagnoses every year.
In 2012, the number of over 65's in the UK surpassed 10 million, outnumbering people aged 16 and under for the very first time. It's official - the UK is an aging population, and that's not going to change anytime soon. In fact, the latest projections suggest that there will be a staggering 5.5 million more elderly people in the UK in just 20 years time, and that the total number of elderly people will hit an estimated 19 million by 2050. It's even been predicated that one in three babies born in 2013 will celebrate their 100th birthday, as opposed to just 1% born in 1901. There are two main factors contributing towards the so-called'greying population'.