GKA Blog

Alzheimer's is a physical disease that affects the brain and is the most common type of dementia in the UK. Over time, the disease causes proteins to build up in the brain and form structures called'plaques' and'tangles'. These proteins lead to the loss of connections between nerve cells, eventually resulting in the death of the cells and loss of brain tissue. Additionally, Alzheimer's sufferers also have a shortage of vital chemicals which help to transmit signals around the brain, meaning that the signals aren't transmitted effectively.

There's a lot to think about when conducting a medical market research project in a big city such as London. You might think that it is super easy to recruit in such a large city, but once you take into account the ever-increasing amount of qualifying criteria, it can actually become tricky whatever your chosen location. From the type of venue you choose to how many people you recruit, which specialist centres and hospitals you recruit from to any events occurring in the city that could impact your research on the day, there are lots of different things for medical market research companies to consider. Don't worry though - with more than 25 years of experience, we've successfully conducted loads of healthcare market research projects in big cities and have gathered all of our top tips together right here so you can ensure your next medical market research project goes off without a hitch.

There's no doubt about it: when it comes to communicating with healthcare professionals during healthcare fieldwork recruitment, email is one of the best ways to keep in touch. It's fast, it's easy, and it's a fantastic way to build a rapport with your HCP respondents throughout the recruitment process. However, there are some things you need to consider when contacting HCPs this way, from complying with the relevant rules and regulations to making sure your message stands out and doesn't get lost among the hundreds of other emails they receive each day. In this blog, we've put together our top tips for communicating with HCPs via email during the healthcare fieldwork recruitment process to make sure your respondents remain engaged and that your project is a success.

NASH (non-alcoholic steatohepatitis) is a stage of non-alcoholic fatty liver disease (NAFLD). NAFLD patients often require a range of healthcare professionals to help them get the diagnosis and treatment they need to reduce the long-term effects of this disease. NAFLD is a term used to describe a range of conditions caused by a buildup of fat in the liver. It is not caused by heavy alcohol consumption and it can affect anyone of any age. However, people are at greater risk of NAFLD if they smoke and are over the age of 50.

The healthcare industry is always evolving - and thanks to the exponential rise of technology, new topics and trends are constantly emerging. Artificial intelligence, virtual reality, neuroscience: no, you've not accidentally stumbled into a sci-fi movie: these are all very real up and coming technologies that are set to have a direct impact on the healthcare industry over the next few years.

From assessing how achievable your project is to recruiting respondents who fit your specific criteria, there's a lot to thinking about when carrying out medical market research recruitment. And because researchers often have to conduct research in specialist therapy areas and reach out to people living with low incidence rate diseases, its can make things harder still. Here at GKA, we've got more than 25 years of experience in medical market research recruitment, no matter how strict and unique the criteria. Our expert team has worked with specialists, KOLs, nurses and patient support groups across a wide range of conditions and have a dedicated panel of expert fingers and HCPs. However, we're always on the lookout for new ways to reach patients and HCPs so we can continue to source the very best respondents - and share that knowledge with you too. From NHS Workforce Statistics to the NHS Digital Catalogue, there's a number of resources out there that can help make healthcare market researchers' lives easier - and another fantastic resource that we want to share with you is Orphanet;


The lowdown

Head and neck cancer is a relatively uncommon type of cancer - however with around 12,000 new cases diagnosed in the UK each year it is a growing area for healthcare fieldwork research. There are more than 30 areas within the head and neck where cancer can develop, including the mouth and lips, voice box (larynx), throat (pharynx), salivary glands, nose and sinuses and the area at the back of the nose and mouth (nasopharynx).

Technology is transforming every aspect of our lives, from our personal lives to our professional lives - and of course, it's completely transforming our health too. Thanks to the rise of health apps, smart monitors and even smart pills (yes really!) technology has had a huge impact on the healthcare industry in recent years. It's putting the patient in control, resulting in a new, patient-centric style of healthcare that's influencing everything from diagnosis to decision making and delivering better, more efficient care. From capturing data in real-time to analysing feedback and empowering patients, technology such as AI is truly transforming the healthcare fieldwork industry as we know it. In this blog we look at artificial intelligence, its impact on healthcare and how it's changing the medical landscape forever;

The GRIT (Greenbook Research Industry Trends) report is one of the leading surveys of the healthcare market research industry. The latest version was the biggest GRIT report to date, with 3930 interviews conducted with researchers across the globe, making it an incredibly useful resource that allows us to understand where the industry is now, where it's going in the future and what researchers need to do in order to adapt to change and keep ahead of the competition. Whilst the report isn't specific to healthcare market research alone, looking at wider industry trends can nevertheless help healthcare researchers stay on top of what's going on in the industry as a whole and apply these trends to the healthcare field in order to remain ahead of the game.

If you want to access hard-to-reach respondents and target audiences with specific criteria, qualitative market research online communities are a great methodology. They're a fast, efficient way for researchers to unlock in-depth insights and have a number of benefits for healthcare market researchers too: there are no geographical restrictions, they can fit into respondents' everyday lives and they can also act as a kind of support group, allowing patients to come together and share their experiences. However, an ongoing concern with medical market research online communities is how to maximise engagement and ensure they consistently deliver the very best results. From initial low response rates to respondents losing interest during the research itself, uninterested and disengaged respondents can have a big impact on your results - and not in a good way! So, what can you do to increase engagement in your healthcare market research? Read on to find out;