GKA Blog

In 2000, the NHS proposed a new role: the GP with a Special Interest (GPwSI). The plan was for this new type of GP to work as part of locally integrated services by providing intermediate care and relieving the pressure on consultants. GPwSIs came into effect in 2006, however, in 2015 the Royal College of General Practitioners (RCGP) agreed on the term GP with an Extended Role (GPwER) instead. This new definition includes all those previously referred to as GPwSIs, with the main difference between the two being that individual GPs themselves are now accredited, as opposed to the service and the premises where the GPs work. But what do GPwERs do, why are they needed, and how can they help with healthcare market research recruitment?

The lowdown Chronic obstructive pulmonary disease (COPD) is the name for a group of lung conditions that cause breathing difficulties. It occurs when the lungs become inflamed, damaged, or narrowed, and one of the main causes is smoking - although the condition can affect those who have never smoked.

  The issue of gender pay gaps is nothing new. In fact, national gender pay gap data has been collected for years - and the UK has actually made significant progress over the last 50 years, moving from a median gap of 47.6% in 1970 to 16.8% in 2016. Last year, along with over 10,000 other organisations across the country, as part of a requirement of the 2017 amendment to the 2010 Equality Act, English NHS organisations employing more than 250 people published headline details of their gender pay gap.

  When conducting healthcare market research, it's not uncommon to need to carry out research out of hours, especially when engaging with healthcare professionals with antisocial working hours or even just fitting in around patients' busy lives. Whether you're conducting an in-depth interview or a market research online community, a focus group or an ethnographic study, all out of hours market research requires careful organisation to ensure that your study goes off without a hitch. From scheduling to software testing, here are a few of our tried and tested tips to make sure your healthcare research runs as smoothly as possible.

NHS England leads the National Health Service in England. It's an independent body whose main role is to set the priorities and direction of the NHS, whilst at the same time improving health and care across England. NHS England was created in 2013 as part of sweeping reforms aimed at improving services by increasing competition, cutting red tape and keeping the government out of the day-to-day running of the NHS.

  The Care Quality Commission (CQC) is the independent regulator of health and social care in England. They work with hospitals, GP surgeries, dental practices, care homes and other health services to ensure they provide safe, effective, compassionate and high-quality patient care - whilst at the same time encouraging care services to improve. As well as registering care providers, the CQC also monitors, inspects and rates services, takes action to protect people who use care services and publishes its view on quality issues in health and social care.

  The quality of your participants is paramount to the success of your study. Good participants can be the difference between insightful, in-depth results that fulfil your objectives and fieldwork that just falls a bit flat. Let's face it - it's tricky to find terrific respondents these days, even when you're working with the most generic of target audiences. But add low incidence rate diseases and HCPs who specialise in rare therapy areas into the mix and you've got even more work to do. Don't worry though - it can be done! Here's our six-step guide on how to recruit hard-to-reach participants so your medical fieldwork recruitment goes smoothly, no matter how strict your criteria.

  How the NHS budget has changed over time When the NHS first began back in 1948, it had a budget of £427 million - which, allowing for inflation, is equal to around £15 billion today. However, in the last few decades, this budget has spiralled to around £124 billion. And whilst funding continues to grow, the NHS never seems to have enough funding to cover its huge growth in costs since its inception 70 years ago. The NHS never fails to be top of the priority list whenever there's a general election or a big budget announcement, but despite all the headlines, in reality, few people fully understand how the NHS is really funded, and what on earth politicians mean when they talk about mandate budgets, user changes and growth percentage.

Medical oncologists are doctors who diagnose, assess, treat and manage patients with cancer. In the UK, the four most common types of cancer are breast, lung, prostate and bowel - but there are actually more than 200 different types of cancer, which can make it difficult to recruit the right participants for your healthcare fieldwork research.

  There are an estimated 400,000 people worldwide living with haemophilia, with approximately 6,000 sufferers in the UK alone. Haemophilia is an inherited disorder that affects the body's ability to clot. Usually, when someone cuts themselves, clotting factors and platelets combine to make the blood stickier and stop the bleeding. However, in haemophiliacs, the bleeding episodes last longer due to abnormal clotting, and bruising and spontaneous bleeding can also occur too. The main problem for haemophiliacs is internal bleeding into joints, muscles and soft tissues, which can cause pain and stiffness and ultimately lead to joint damage. To better our understanding of the patient's perspective when it comes to market research studies, we spoke to someone who recently took part in haemophilia research with GKA.