In addition to our medical fieldwork resources, we use our blog to share some of our expertise and experience in medical market research.
Below you’ll find our articles listed in the order they were posted, or you can use the search feature if you’re looking for something specific.
Gillian Kenny Associates (GKA) are delighted to announce the appointment of Adam Irwin as Managing Director. Adam, who has been with the company for 14 years, steps up from his role as Head of Fieldwork with immediate effect. During his time with the business, he has held nearly every position imaginable within the project delivery … Continued
Patient-centric research is growing in importance in the pharmaceutical industry. It’s not just about the science behind different illnesses and medications; today, it’s equally important to understand the patient experience of what it really means to live with a condition. As patients become more empowered, take greater control of their health and become key decision-makers in their care, it’s vital that their voice is heard. Not only that, but as the pharmaceutical industry becomes more eager to deliver value by enhancing the patient experience, it’s really important that researchers choose methodologies for patient market research that enable them to discover the person within the patient.
Millennials are typically defined as those born between the early 1980s through to the late 1990s. Aged between 22-37 years old, this generation accounts for about a quarter of the world’s population. Most notably, millennials have grown up with the internet. They are used to having information instantly available at their fingertips and were the generation that led the way in terms of social media and using mobile devices to stay in touch 24/7. But what does this mean for the healthcare industry?
Cow’s milk allergy (also known as cow’s milk protein allergy or CMPA) is an abnormal response by the body’s immune system in which proteins in cow’s milk are seen as a potential threat. This can cause the immune system to be’sensitised’, which means there is the potential that when cow’s milk is consumed, the immune system remembers this protein and reacts to it by producing allergic symptoms, which can happen immediately after feeding or at a later time (identified as a delayed reaction).
It’s no secret that public satisfaction with the NHS is continuing to decline. But why are satisfaction levels so low? What plans are in place to make improvements? And what does this mean for qualitative research in healthcare? Since 1983, NatCen Social Research’s British Social Attitudes survey has asked members of the public in England, Scotland and Wales about their views on the NHS and health and care issues generally. The latest survey, carried out between July and October 2018, asked 2,926 people about their overall satisfaction with the NHS and 973 people about their satisfaction with individual NHS and social care services. We take a look at the results and also compare the findings with the Care Quality Commission’s Inpatient Survey, which looks at the satisfaction of patients discharged from an NHS acute hospital, to see if there are any similarities and trends;