Blog

In addition to our medical fieldwork resources, we use our blog to share some of our expertise and experience in medical market research.

Below you’ll find our articles listed in the order they were posted, or you can use the search feature if you’re looking for something specific.

Mobile medical market research for real-life insights…

The skyrocketing uptake in the use of mobile devices is transforming medical market research by offering a tantalising glimpse into the lives of patients and healthcare professionals. Respondents like the convenience of using the device in their pockets and enjoy doing tasks that engage their creativity, and researchers like the high response rates and fast access to accurate, lower-cost data. Yet, to harness the power of mobile and capture genuine insights into participants’ behaviour and opinions, researchers need access to a flexible and robust mobile platform.

Who was the first person diagnosed with MS?

In the 19th century, George the III’s grandson was thought to have multiple sclerosis (MS)

The field of MS has come a long way since then. In fact, with the addition of new cutting-edge therapies over the last few years, it is one of the most fast-moving, and exciting fields to be working in. At GKA we’ve certainly seen a vast change over the 25 years we have been conducting medical fieldwork in multiple sclerosis.

Multiple Sclerosis_Medical Fieldwork