In addition to our medical fieldwork resources, we use our blog to share some of our expertise and experience in medical market research.
Below you’ll find our articles listed in the order they were posted, or you can use the search feature if you’re looking for something specific.
When it comes to capturing the most valuable insights from respondents in focus groups or in-depth interviews for healthcare, an effective medical market research moderator is essential. But what makes a good moderator?
In the 19th century, George the III’s grandson was thought to have multiple sclerosis (MS)
The field of MS has come a long way since then. In fact, with the addition of new cutting-edge therapies over the last few years, it is one of the most fast-moving, and exciting fields to be working in. At GKA we’ve certainly seen a vast change over the 25 years we have been conducting medical fieldwork in multiple sclerosis.