5 successful ways to find people for healthcare market research February 3, 2017 Finding the right quantity and quality of market research respondents can mean the difference between a study that fulfils its objectives and one that falls short – but locating them, particularly for studies that cover less common conditions or subjects such as healthcare market research can sometimes prove difficult to achieve. Over the years we’ve identified a variety of methods and channels that can be used to find respondents for healthcare market research studies, so if you’re struggling to fill your sample or don’t know where to start to find them, here’s five different approaches that might help. written by GKA Read more
10 considerations for briefing your healthcare market research supplier January 10, 2017 No matter what the scale or subject of your research, securing the right participants up front can mean the difference between a smooth, insightful healthcare market research project or one more likely to take up hours of your valuable time or – worse still – one that leaves you with inconclusive or unusable results. In our experience, the clearer you are with your healthcare market research recruitment supplier from the word go, the higher your chances of starting your project with the right complement of participants. So as a starter, here are ten points to consider: written by GKA Read more
Five ways technology can be used in patient market research January 3, 2017 As in just about every other sphere of our lives, technology has transformed market research, radically altering and improving both the quantity and quality of information researchers can access. So if you’ve not considered using tech like smart watches, fitness trackers or video cameras in your patient market research before – or you’re looking to expand how you use it – here are five ways it can revolutionise the type and scope of information you can access. written by GKA Read more
5 task ideas for your next healthcare market research online community December 12, 2016 You already know that market research online communities are becoming increasingly popular in the world of research. It’s pretty easy to see why – they’re fast, cost-efficient and deliver in-depth insights easily by enabling groups of people to voice their opinions in a safe and secure setting. We’ve got a feeling that it’s only a matter of time before the same happens in the healthcare sector. The key to delivering in-depth insights in market research online communities lies in the tasks your respondents are set. Each task is created to gather insights, opinions and information – and in order to ensure your community is successful, you need to choose your tasks carefully. From using a variety of different formats to keep your participants engaged and encouraging them to think creatively to ensuring they meet the research objectives, read on for our five favourite tasks for healthcare market research online communities… written by GKA Read more
5 considerations for choosing your healthcare market research sample September 29, 2016 When starting any market research project, one of the first things you need to ask yourself is whether or not your sample size is achievable. After all, a research study can only be truly valuable if it is both reliable and representative of your audience. Selecting the ideal sample size can be tricky and should be based on solid statistics whilst at the same time being realistic for the size of the target market. That’s why it’s important to do your sample size research as early in your proposal stage as possible, to ensure you don’t have any problems with delivery further down the line. written by GKA Read more
Who’s who in fertility? A medical fieldwork guide… September 6, 2016 What is reproductive medicine? Reproductive medicine is a branch of medicine that deals with the prevention, diagnosis and management of disorders and diseases of the reproductive organs. It is estimated that one in seven couples – that’s approximately 3.5 million people in the UK – have difficulty conceiving, making fertility a really important area for medical fieldwork. written by GKA Read more