How will the NHS recover from Covid-19? April 21, 2022 Nobody could have predicted the events of 2020, which saw the NHS completely turned upside down by the coronavirus pandemic. This has influenced the Long Term Plan, but not entirely to its detriment. The Long Term Plan should introduce a greater focus on digital services for patients, something which is already being seen as a result of COVID-19, providing a ‘digital front door’ to the NHS. written by GKA Read more
Digital detox: Living in an analogue world for better mental health February 23, 2022 There feels a slight irony in talking about the impact of digital living, and the benefits of digital detoxing, on a digital platform. As healthcare professionals and researchers review the effects of a digital world on our mental and physical health, it is becoming more evident that platforms such as social media, streaming services, and messaging apps are becoming more addictive and creating a greater gap between an analogue reality and a filtered best life. That said, technology has a key part play in our lives, and has enabled professional and personal connections, especially during the pandemic, when isolation has been a challenge for a lot of people. written by GKA Read more
SMART TECH: DEVICES R&D December 16, 2021 Medical devices play a vital role in most common medical procedures. Whether bandaging a broken arm, diagnosing cancer, performing a caesarean section or carrying out surgical intervention, all require some level of medical device. These fundamental tools affect every part of the healthcare system and are used millions of times each day. written by GKA Read more
Our approach to qualitative medical market research September 21, 2020 With our excellent track record in undertaking qualitative medical fieldwork that stretches back for nearly three decades, GKA is today one of the most trusted names in medical market research. But what should you know about the approach that we take to our qualitative services? This question encompasses not only the various methodologies we use … Continued Adam Irwin, Managing Director Read more
How millennials are reshaping healthcare August 12, 2019 Millennials are typically defined as those born between the early 1980s through to the late 1990s. Aged between 22-37 years old, this generation accounts for about a quarter of the world’s population. Most notably, millennials have grown up with the internet. They are used to having information instantly available at their fingertips and were the generation that led the way in terms of social media and using mobile devices to stay in touch 24/7. But what does this mean for the healthcare industry? written by GKA Read more
Who’s who in Crohn’s disease? A medical fieldwork guide June 6, 2019 Crohn’s disease is a lifelong condition in which parts of the digestive system become inflamed. The areas of inflammation are often patchy with sections of normal gut in between, and these inflammation patches may be small or extend quite a distance along part of the gut. written by GKA Read more