Market Research Online Communities

Market research online communities are one of the fastest growing methodologies in the market research world and are becoming increasingly popular in the healthcare sector too. When you look at all the benefits, it's easy to see why: a well managed MROC provides a safe and secure place for participants to voice their opinions whilst also offering researchers a fast and cost-efficient methodology that enables easy access to hard-to-reach respondents. And because they fit in around respondents' busy lives, the response rates can be pretty great, too. As with any research methodology, however, there are some key things to consider to ensure MROCs run smoothly - so if you're thinking about using a market research online community for your next healthcare research project, make sure you have a read of our do's and don'ts first;

Insight communities, or market research online communities as they are also known, are one of the fastest growing general market research methodologies - and we're pleased to report that the healthcare industry is finally catching up and getting on board, too. It's pretty easy to see why they're so popular: when they are well managed, Market research online communities can provide unique insights into participants' minds, allowing researchers to access qualitative information whilst enabling participants to voice their opinions in a safe and secure setting.

Utilising a market research online community in qualitative research is nothing new. But, when it comes to the healthcare sector, we've noticed, that there's still some nervousness surrounding MROCs in healthcare, and a number of our clients often express concerns around success rates. The truth is that using a market research online community can offer researchers a huge amount of benefits. With over 83% of researchers either using already or considering using a research community, it shows that they are here to stay. Still unsure? Read on for our top seven tips for those venturing out into the MROC world to ensure your healthcare online community is a success...

A market research online community (MROC) is a private online community designed to create insightful discussions and enable modern tools to be used for healthcare market research purposes. Research communities provide a unique insight into your patients' minds and enable researchers to gather rich, qualitative insights, instantly. Read on for our top five reasons why you should be putting MROCs on your to-do-list for your next patient market research study.

As the internet gained in popularity over the last 20 years, everyday people turned to forums and message boards to reach out and find others who share their interests and problems. It was therefore inevitable that some of those people would start talking about health issues. These days, numerous health-related websites and forums are full of patients discussing their medical issues, sharing stories and treatment ideas, and offering moral support, enabling patients to make more informed decisions.

Researchers have interacted and collaborated with populations of respondents using Market Research Online Communities (MROCs) since their inception as part of Web 2.0. By cultivating a'community' environment, researchers can monitor the continuous interaction between participants, using highly interactive studies to build up a picture of real behaviour in real time.