What is the Blueteq high cost drug management system? December 23, 2020 In this article, we’ll be sharing four of the best healthcare market research methods, why they’re useful, and how we at GKA are here to help. Huw Davies, Research Manager Read more
4 ways to conduct a successful (& insightful) healthcare market research project November 25, 2020 In this article, we’ll be sharing four of the best healthcare market research methods, why they’re useful, and how we at GKA are here to help. written by GKA Read more
Our approach to qualitative medical market research September 21, 2020 With our excellent track record in undertaking qualitative medical fieldwork that stretches back for nearly three decades, GKA is today one of the most trusted names in medical market research. But what should you know about the approach that we take to our qualitative services? This question encompasses not only the various methodologies we use … Continued Adam Irwin, Managing Director Read more
Do’s and don’ts of running market research online communities May 8, 2013 Market research online communities are one of the fastest growing methodologies in the market research world and are becoming increasingly popular in the healthcare sector too. When you look at all the benefits, it’s easy to see why: a well managed MROC provides a safe and secure place for participants to voice their opinions whilst also offering researchers a fast and cost-efficient methodology that enables easy access to hard-to-reach respondents. And because they fit in around respondents’ busy lives, the response rates can be pretty great, too. As with any research methodology, however, there are some key things to consider to ensure MROCs run smoothly – so if you’re thinking about using a market research online community for your next healthcare research project, make sure you have a read of our do’s and don’ts first; written by GKA Read more
Five tips to engage participants during insight communities in healthcare April 18, 2013 Insight communities, or market research online communities as they are also known, are one of the fastest growing general market research methodologies – and we’re pleased to report that the healthcare industry is finally catching up and getting on board, too. It’s pretty easy to see why they’re so popular: when they are well managed, Market research online communities can provide unique insights into participants’ minds, allowing researchers to access qualitative information whilst enabling participants to voice their opinions in a safe and secure setting. written by GKA Read more
How to conduct your first healthcare market research online community November 15, 2012 Utilising a market research online community in qualitative research is nothing new. But, when it comes to the healthcare sector, we’ve noticed, that there’s still some nervousness surrounding MROCs in healthcare, and a number of our clients often express concerns around success rates. The truth is that using a market research online community can offer researchers a huge amount of benefits. With over 83% of researchers either using already or considering using a research community, it shows that they are here to stay. Still unsure? Read on for our top seven tips for those venturing out into the MROC world to ensure your healthcare online community is a success… written by GKA Read more