Digital detox: Living in an analogue world for better mental health February 23, 2022 There feels a slight irony in talking about the impact of digital living, and the benefits of digital detoxing, on a digital platform. As healthcare professionals and researchers review the effects of a digital world on our mental and physical health, it is becoming more evident that platforms such as social media, streaming services, and messaging apps are becoming more addictive and creating a greater gap between an analogue reality and a filtered best life. That said, technology has a key part play in our lives, and has enabled professional and personal connections, especially during the pandemic, when isolation has been a challenge for a lot of people. written by GKA Read more
SMART TECH: DEVICES R&D December 16, 2021 Medical devices play a vital role in most common medical procedures. Whether bandaging a broken arm, diagnosing cancer, performing a caesarean section or carrying out surgical intervention, all require some level of medical device. These fundamental tools affect every part of the healthcare system and are used millions of times each day. written by GKA Read more
Are wearable devices really making us healthier? November 4, 2021 With major advancements and significant investment from leading technology companies, fitness trackers have come a long way from the days of the basic step counters. This evolving technology allows us to monitor our own health, weight, and fitness with access to real-time data which, in some instances, is medical grade. But is all this information really changing our habits and making us healthier? written by GKA Read more
What is the Blueteq high cost drug management system? December 23, 2020 In this article, we’ll be sharing four of the best healthcare market research methods, why they’re useful, and how we at GKA are here to help. Huw Davies, Research Manager Read more
4 ways to conduct a successful (& insightful) healthcare market research project November 25, 2020 In this article, we’ll be sharing four of the best healthcare market research methods, why they’re useful, and how we at GKA are here to help. written by GKA Read more
Our approach to qualitative medical market research September 21, 2020 With our excellent track record in undertaking qualitative medical fieldwork that stretches back for nearly three decades, GKA is today one of the most trusted names in medical market research. But what should you know about the approach that we take to our qualitative services? This question encompasses not only the various methodologies we use … Continued Adam Irwin, Managing Director Read more