Medical devices play a vital role in most common medical procedures. Whether bandaging a broken arm, diagnosing cancer, performing a caesarean section or carrying out surgical intervention, all require some level of medical device. These fundamental tools affect every part of the healthcare system and are used millions of times each day.
With major advancements and significant investment from leading technology companies, fitness trackers have come a long way from the days of the basic step counters. This evolving technology allows us to monitor our own health, weight, and fitness with access to real-time data which, in some instances, is medical grade. But is all this information really changing our habits and making us healthier?
In this article, we’ll be sharing four of the best healthcare market research methods, why they’re useful, and how we at GKA are here to help.
In this article, we’ll be sharing four of the best healthcare market research methods, why they’re useful, and how we at GKA are here to help.
With our excellent track record in undertaking qualitative medical fieldwork that stretches back for nearly three decades, GKA is today one of the most trusted names in medical market research. But what should you know about the approach that we take to our qualitative services? This question encompasses not only the various methodologies we use … Continued
Patient-centric research is growing in importance in the pharmaceutical industry. It’s not just about the science behind different illnesses and medications; today, it’s equally important to understand the patient experience of what it really means to live with a condition. As patients become more empowered, take greater control of their health and become key decision-makers in their care, it’s vital that their voice is heard. Not only that, but as the pharmaceutical industry becomes more eager to deliver value by enhancing the patient experience, it’s really important that researchers choose methodologies for patient market research that enable them to discover the person within the patient.
