Healthcare Market Research

Patient-centric research is growing in importance in the pharmaceutical industry. It's not just about the science behind different illnesses and medications; today, it's equally important to understand the patient experience of what it really means to live with a condition. As patients become more empowered, take greater control of their health and become key decision-makers in their care, it's vital that their voice is heard. Not only that, but as the pharmaceutical industry becomes more eager to deliver value by enhancing the patient experience, it's really important that researchers choose methodologies for patient market research that enable them to discover the person within the patient.

Millennials are typically defined as those born between the early 1980s through to the late 1990s. Aged between 22-37 years old, this generation accounts for about a quarter of the world's population. Most notably, millennials have grown up with the internet. They are used to having information instantly available at their fingertips and were the generation that led the way in terms of social media and using mobile devices to stay in touch 24/7. But what does this mean for the healthcare industry?

The lowdown Cow's milk allergy (also known as cow's milk protein allergy or CMPA) is an abnormal response by the body's immune system in which proteins in cow's milk are seen as a potential threat. This can cause the immune system to be'sensitised', which means there is the potential that when cow's milk is consumed, the immune system remembers this protein and reacts to it by producing allergic symptoms, which can happen immediately after feeding or at a later time (identified as a delayed reaction).

 Patients have a completely unique view on diseases and treatment. Their perspective is often very different to the physicians that treat them due to the intimate relationship they have with the conditions they are living with, as well as their personal experience of a range of therapy options. As a result, patient market research can provide a huge amount of in-depth insight into what it's like living with these diseases, which can help healthcare professionals and pharma companies see things from a new perspective.

Healthcare market research recruitment can be a bit of a challenge. With strict criteria, low-incidence rate diseases and hard-to-reach patients to think about, it's no wonder healthcare market research recruitment can be a challenge for even the most experienced researcher. And that's before you add time-pushed healthcare professionals into the mix, too!

In 2000, the NHS proposed a new role: the GP with a Special Interest (GPwSI). The plan was for this new type of GP to work as part of locally integrated services by providing intermediate care and relieving the pressure on consultants. GPwSIs came into effect in 2006, however, in 2015 the Royal College of General Practitioners (RCGP) agreed on the term GP with an Extended Role (GPwER) instead. This new definition includes all those previously referred to as GPwSIs, with the main difference between the two being that individual GPs themselves are now accredited, as opposed to the service and the premises where the GPs work. But what do GPwERs do, why are they needed, and how can they help with healthcare market research recruitment?

  The issue of gender pay gaps is nothing new. In fact, national gender pay gap data has been collected for years - and the UK has actually made significant progress over the last 50 years, moving from a median gap of 47.6% in 1970 to 16.8% in 2016. Last year, along with over 10,000 other organisations across the country, as part of a requirement of the 2017 amendment to the 2010 Equality Act, English NHS organisations employing more than 250 people published headline details of their gender pay gap.

  When conducting healthcare market research, it's not uncommon to need to carry out research out of hours, especially when engaging with healthcare professionals with antisocial working hours or even just fitting in around patients' busy lives. Whether you're conducting an in-depth interview or a market research online community, a focus group or an ethnographic study, all out of hours market research requires careful organisation to ensure that your study goes off without a hitch. From scheduling to software testing, here are a few of our tried and tested tips to make sure your healthcare research runs as smoothly as possible.

  The Care Quality Commission (CQC) is the independent regulator of health and social care in England. They work with hospitals, GP surgeries, dental practices, care homes and other health services to ensure they provide safe, effective, compassionate and high-quality patient care - whilst at the same time encouraging care services to improve. As well as registering care providers, the CQC also monitors, inspects and rates services, takes action to protect people who use care services and publishes its view on quality issues in health and social care.