GKA Blog

The latest from the NHS frontline

Following the research we conducted in April with our panel of healthcare professionals, we were keen to get an updated picture of how the situation is looking now, particularly as the measures in place across society are beginning to change.

We were particularly interested to see what impact those changes are having on the willingness and ability of HCPs to take part in medical market research, and what forms that research can take.

Perhaps most striking of all our findings this time is that 76% of those who responded say they would be willing to take part in face-to-face research by the end of August. In London, that figure rises to nearly 80%.

Allied with the preparations being made by our partner venues who are aiming to re-open in early July as things stand, all signs point to face-to-face research being achievable again in the not-too-distant future.

For a snapshot of our findings, click on the infographic below, but if you’d like the full data set please don’t hesitate to email adamirwin@gilliankenny.com.

An infographic on NHS workers responses to COVID and research

Click on this image to download the infographic