Who’s who in urology? A medical fieldwork guide August 15, 2012 What is a urologist? Urologists specialise in the treatment of problems with the female urinary system and the male genitourinary tract, diagnosing and treating disorders of the kidneys, ureters, bladder, prostate and male reproductive organs. Whilst urologists are surgeons, a lot of their work involves the management and treatment of conditions and diseases without surgery. They work with patients of all ages, from babies and children right up to elderly people, and can treat conditions such as tumours, stones, congenital disorders, incontinence and infections as well as impotence and male sterilisation and fertility.Urology was the first surgical specialty to use minimally invasive techniques such as endoscopy and key-hole surgery and continues to remain at the forefront of medical development in robot-assisted surgery, making it a fascinating area for research and medical fieldwork. written by GKA Read more
5 reasons you should run communities in patient market research June 22, 2012 A market research online community (MROC) is a private online community designed to create insightful discussions and enable modern tools to be used for healthcare market research purposes. Research communities provide a unique insight into your patients’ minds and enable researchers to gather rich, qualitative insights, instantly. Read on for our top five reasons why you should be putting MROCs on your to-do-list for your next patient market research study; written by GKA Read more
A beginner’s guide to online medical focus groups May 25, 2012 Online medical focus groups offer a convenient, low-cost alternative to traditional focus groups, eliminating the need for travel whilst still delivering high-quality, in-the-moment qualitative insights – and as broadband speeds continue to quicken and online research platforms thrive, online focus groups are set to rise in popularity across all market research sectors. written by GKA Read more
Could Google Cardboard be the future of healthcare market research? May 8, 2012 Traditional market research has many benefits, but as we know there are drawbacks too. Bringing participants to one place can make it expensive and time consuming. For healthcare market research in particular, it can sometimes present a physical challenge for respondents who might be ill or have limited mobility. Physicians and other healthcare professionals often have hectic schedules that make it difficult for them to appear in person. written by GKA Read more
Who’s who in dentistry: a healthcare fieldwork guide March 20, 2012 There are a total of 106,313 dental professionals in the UK registered to the General Dental Council (GDC). Most of these dentists work as general dental practitioners (GDPs) and practice either under the NHS or privately, with the majority doing a combination of both. According to the 2014 register, there are 41,038 dentists and 65,275 dental care professionals (DCPs) currently working in the UK, making dentistry a rich area for medical fieldwork. written by GKA Read more
Market Research Online Communities: Connecting With Patients August 23, 2011 As the internet gained in popularity over the last 20 years, everyday people turned to forums and message boards to reach out and find others who share their interests and problems. It was therefore inevitable that some of those people would start talking about health issues. These days, numerous health-related websites and forums are full of patients discussing their medical issues, sharing stories and treatment ideas, and offering moral support, enabling patients to make more informed decisions. written by GKA Read more