Who’s who in pharmacy? A healthcare market research guide December 4, 2012 The facts about pharmacy Pharmacy is the third largest health profession in the UK – a good job really, considering that in England alone 1.6 million people visit a pharmacy each and every day with the average person paying the pharmacy a visit 14 times over the course of a year. To qualify, pharmacists must train for a total of five years – that’s one less year than a doctor and one more year than a nurse – and once fully qualified, you’ll find them in a number of different settings, from the high street to hospitals to universities, with some pharmacists now even working in GP surgeries. written by GKA Read more
How to conduct your first healthcare market research online community November 15, 2012 Utilising a market research online community in qualitative research is nothing new. But, when it comes to the healthcare sector, we’ve noticed, that there’s still some nervousness surrounding MROCs in healthcare, and a number of our clients often express concerns around success rates. The truth is that using a market research online community can offer researchers a huge amount of benefits. With over 83% of researchers either using already or considering using a research community, it shows that they are here to stay. Still unsure? Read on for our top seven tips for those venturing out into the MROC world to ensure your healthcare online community is a success… written by GKA Read more
Who’s who in pathology? A medical market research guide November 10, 2012 What is pathology? Pathology is the study of disease and underpins every aspect of patient care, from diagnostic testing and treatment advice to the use of cutting-edge genetic technology and the prevention of disease. In fact, the work of pathologists helps to develop the treatment for cancer and other conditions, ensure safe blood transfusions and develop vaccines against a range of infectious diseases. written by GKA Read more
Five tips to make your healthcare market research strike proof October 16, 2012 From the ongoing issues with junior doctors to all-too-frequent transport strikes, you don’t need us to tell you how much of an inconvenience striking is for market research- especially when it comes to healthcare market research. After all, how are you supposed to reach out to consultants who are busy covering junior doctors’ shifts, or junior doctors themselves when they are catching up with their workload after a week of strike action? written by GKA Read more
Did your healthcare market research survive the holidays? October 10, 2012 Did you hear that? The sound of mums and dads everywhere breathing a sigh of relief as kids lace up their shiny new shoes and load up their brand new backpacks ready for the beginning of the school year. That’s right – the summer school holidays are well and truly over for another year. But it’s not just frazzled parents who are relieved that school’s back – market research professionals everywhere will be just as pleased that normal service has resumed, especially in the field of healthcare market research. After all, as well as the kids going back into the classroom, healthcare professionals are heading back to the office too, and they are no longer having to cover for their colleagues’ holidays. On the other side of the coin, patients are all back from their annual jaunts abroad, too. written by GKA Read more
Who’s who in endocrinology? A medical fieldwork guide. August 25, 2012 What is an endocrinologist? Endocrinologists specialise in the treatment of problems and diseases of the endocrine glands and hormones. They typically focus on the treatment of hormonal imbalances, with the overall goal of restoring a normal balance of hormones in a patient’s body. Common conditions treated by endocrinologists include menopause, diabetes, osteoporosis and thyroid diseases, while some sufferers – such as those living with diabetes – will need lifelong expert care. written by GKA Read more