GKA Blog

With our excellent track record in undertaking qualitative medical fieldwork that stretches back for nearly three decades, GKA is today one of the most trusted names in medical market research. But what should you know about the approach that we take to our qualitative services? This...

Following the research we conducted in April with our panel of healthcare professionals, we were keen to get an updated picture of how the situation is looking now, particularly as the measures in place across society are beginning to change. We were particularly interested to see...

The ongoing coronavirus pandemic, it can be safely said, has necessitated significant and sudden change in many organisations’ operations – and the situation has proved no different here at GKA.  One such notable change has been widespread switching from face-to-face to web-based interviews, the latter using...

Updated May 2020: See the latest research from the NHS frontline As the global COVID-19 pandemic continues to unfold, here at GKA we were keen to get a sense of the situation for front-line healthcare professionals 'on the ground' at the moment. Having seen a number of...

Gillian Kenny Associates (GKA) are delighted to announce the appointment of Adam Irwin as Managing Director.

Adam, who has been with the company for 14 years, steps up from his role as Head of Fieldwork with immediate effect. During his time with the business, he has held nearly every position imaginable within the project delivery team. He brings an unrivaled knowledge of both the sector and GKA's client base to the role.

Adam replaces Sophie Zadeh, who has decided to concentrate her efforts on another business she has been involved with for a number of years.

Joining Adam on the revamped leadership team is Jon Loose. Jon has been a key member of the GKA team for almost seven years. In that time, as Head of Technical Development, he has worked closely with Adam on the day-to-day delivery of projects. He will now assume the role of Operations Director.

Patient-centric research is growing in importance in the pharmaceutical industry. It's not just about the science behind different illnesses and medications; today, it's equally important to understand the patient experience of what it really means to live with a condition. As patients become more empowered, take greater control of their health and become key decision-makers in their care, it's vital that their voice is heard. Not only that, but as the pharmaceutical industry becomes more eager to deliver value by enhancing the patient experience, it's really important that researchers choose methodologies for patient market research that enable them to discover the person within the patient.

Millennials are typically defined as those born between the early 1980s through to the late 1990s. Aged between 22-37 years old, this generation accounts for about a quarter of the world's population. Most notably, millennials have grown up with the internet. They are used to having information instantly available at their fingertips and were the generation that led the way in terms of social media and using mobile devices to stay in touch 24/7. But what does this mean for the healthcare industry?

The lowdown Cow's milk allergy (also known as cow's milk protein allergy or CMPA) is an abnormal response by the body's immune system in which proteins in cow's milk are seen as a potential threat. This can cause the immune system to be'sensitised', which means there is the potential that when cow's milk is consumed, the immune system remembers this protein and reacts to it by producing allergic symptoms, which can happen immediately after feeding or at a later time (identified as a delayed reaction).

It's no secret that public satisfaction with the NHS is continuing to decline. But why are satisfaction levels so low? What plans are in place to make improvements? And what does this mean for qualitative research in healthcare? Since 1983, NatCen Social Research's British Social Attitudes survey has asked members of the public in England, Scotland and Wales about their views on the NHS and health and care issues generally. The latest survey, carried out between July and October 2018, asked 2,926 people about their overall satisfaction with the NHS and 973 people about their satisfaction with individual NHS and social care services. We take a look at the results and also compare the findings with the Care Quality Commission's Inpatient Survey, which looks at the satisfaction of patients discharged from an NHS acute hospital, to see if there are any similarities and trends;

  Patient market research is a vital part of medical market research. For starters, patients have a unique view on diseases and treatment. They live with their condition every day and have often tried a number of different treatments and therapies - which means they can provide in-depth insight into what it's really like to live with their conditions. In turn, this insight helps HCPs, pharma companies and researchers see things from a fresh, new perspective.