With our excellent track record in undertaking qualitative medical fieldwork that stretches back for nearly three decades, GKA is today one of the most trusted names in medical market research. But what should you know about the approach that we take to our qualitative services? This question encompasses not only the various methodologies we use … Continued
In addition to our medical fieldwork resources, we use our blog to share some of our expertise and experience in medical market research.
Below you’ll find our articles listed in the order they were posted, or you can use the search feature if you’re looking for something specific.
The ongoing coronavirus pandemic, it can be safely said, has necessitated significant and sudden change in many organisations’ operations – and the situation has proved no different here at GKA.
One such notable change has been widespread switching from face-to-face to web-based interviews, the latter using Internet platforms to simulate the experience of a real-life interview.
Gillian Kenny Associates (GKA) are delighted to announce the appointment of Adam Irwin as Managing Director. Adam, who has been with the company for 14 years, steps up from his role as Head of Fieldwork with immediate effect. During his time with the business, he has held nearly every position imaginable within the project delivery … Continued
Patient-centric research is growing in importance in the pharmaceutical industry. It’s not just about the science behind different illnesses and medications; today, it’s equally important to understand the patient experience of what it really means to live with a condition. As patients become more empowered, take greater control of their health and become key decision-makers in their care, it’s vital that their voice is heard. Not only that, but as the pharmaceutical industry becomes more eager to deliver value by enhancing the patient experience, it’s really important that researchers choose methodologies for patient market research that enable them to discover the person within the patient.