Topic: Technology

Thanks to apps, wearables and other connected devices, patients have never been in more control of their health. All of this new technology in the healthcare industry has huge benefits for stakeholders. So, if the industry wants to keep up with patient demands, it needs to reduce costs and improve efficiency - and next generation networks such as 5G are set to be a pivotal part of this transformation.

You don’t have to be a tech expert to know that technology is transforming every aspect of our lives: as employees, as consumers, in our personal lives. From health apps to portable devices and even smart pills, technology is already changing the face of healthcare and is set to transform it completely in the coming decades. So, what exactly does this mean for the patient? Read on to find out more…

From smartphones to laptops and emails to social media, whether you're in the office or at home - there's not a single aspect of our lives that doesn't involve technology. Today's technology enables researchers to gather a wealth of in-depth information, allowing them to get a true insight into respondents' lives, thought and feelings, instantly empowering researchers and enabling them to understand more than ever before. Read on to discover how you can use tech to transform your medical market research

Traditional market research has many benefits, but as we know there are drawbacks too. Bringing participants to one place can make it expensive and time consuming. For healthcare market research in particular, it can sometimes present a physical challenge for respondents who might be ill or have limited mobility. Physicians and other healthcare professionals often have hectic schedules that make it difficult for them to appear in person.

Picture the scene. You wake in the morning and check your mobile device to see how well you slept. You set your smart watch which starts to monitor your heart rate and put on your smart shirt which senses your breathing. You leave for work, sliding on your smart glasses in the hallway before stepping out into the world fully connected to the internet. It might sound like science fiction yet all these products are being used by consumers right now. Whether sewn into our clothes or worn as accessories, anchored through our smart phones,'wearable technologies' are rapidly turning each of us into a walking, talking data creator.
Our response to COVID-19GKA continues to operate with some important changes

Although we've all been affected by the COVID-19 outbreak, GKA wants to assure you that our team is fully operational and here to support our valued partners with their medical market research as we all adapt and find new ways to progress forward.

Clearly these are challenging times but, from the most recent research we carried out with our own panel of healthcare professionals, things are beginning to improve with indications being that all forms of medical market research, including face-to-face, will be achievable in the not-too-distant future. 

If you’d like the results of that research, or we can support you in any way at the moment, please contact us at We’re here and ready to help.