Patient Market Research

Millennials are typically defined as those born between the early 1980s through to the late 1990s. Aged between 22-37 years old, this generation accounts for about a quarter of the world's population. Most notably, millennials have grown up with the internet. They are used to having information instantly available at their fingertips and were the generation that led the way in terms of social media and using mobile devices to stay in touch 24/7. But what does this mean for the healthcare industry?

 Patients have a completely unique view on diseases and treatment. Their perspective is often very different to the physicians that treat them due to the intimate relationship they have with the conditions they are living with, as well as their personal experience of a range of therapy options. As a result, patient market research can provide a huge amount of in-depth insight into what it's like living with these diseases, which can help healthcare professionals and pharma companies see things from a new perspective.

Once you've carefully selected your recruits ready for your patient market research project,next up you need to verify them to make sure they really are who and what you want for your market research study. Validation is an important part of the market research process; although on paper someone might appear to be the perfect participant for your study, validation gives you a chance to dig a little deeper. Sure, first impressions count - but you need to be certain that your first impression was correct.