Incidence rate in epidemiology can be confusing to say the least. In healthcare and the study of disease, an incidence rate refers to the rate of newly diagnosed cases of a disease or illness. It is generally reported as the number of new cases occurring within a certain period of time.
One of the questions we’re asked most frequently is “Should I include incentive or reimbursement as part of a medical market researchprogramme?” To which our answer is almost always “Yes.” And that’s equally applicable to research programmes in which the participants are healthcare professionals and those which talk to patients. After all, the former are giving valuable insights and time from their extremely busy schedule, while the latter can sometimes be volunteering personal and occasionally sensitive information. Due to how busy these types of people are, there are often limited numbers that are willing to participant in medical market research, making them harder to recruit. Therefore, you may need to match your incentive to the difficulty level of recruiting these participants to ensure your maximum success of your healthcare research project.