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Methodologies

GKA specialises in recruitment for healthcare market research and can recruit to whatever methodology you have chosen to best achieve your research goals.

An overview of the methodologies in which we have significant recruitment experience is outlined below:

Two women at a table conducting an In Depth Interview (IDI)

In-Depth Interviews

We recruit IDIs to a variety of locations, whether that be to your offices, a central location, or an online platform that facilitates VCL days and ad-hoc interviews.

Focus Groups

Similar to our approach for IDIs, we are flexible regarding the location and structure of your group. Whether at your office, a central location or via an online platform, GKA are ready to support you every step of the way.

Doctor using a smartphone for a Tele-depth Interview

Tele-Depth Interviews (TDIs)

Whether or not GKA are supporting you with the moderation, we are able to recruit both standard TDIs and web-assisted TDIs that utilise the platform of your choice.

Person filling in forms

Patient Record Forms (PRFs)

GKA have a great track-record in helping clients deliver studies involving PRFs. From traditional pen and paper, through to online self-completion studies, we can help you deliver long-term trackers and your ad-hoc project requirements.

Man on mobile phone

Computer-aided telephone interviews (CATI)

Our in-house team can provide high-quality interviews into any type of CATI programme, whether we have programmed the interview into our software, or using links that you have provided.

An image of a laptop, N95 face masks and a pencil in the foreground

Online Surveys

Whether GKA are completing the full sample for your study, or topping-up your own panel, we are able to find the respondents you need to get the job done.

Market Research Online Communities (MROCs)

Whatever your preferred platform for your online community, we are experienced in sourcing and onboarding the respondents you need.

Ethnography

Our team are skilled at recruiting hard-to-reach patients living with complex conditions. We combine sensitivity with clear, concise communication to ensure the smooth running of your ethnographic study.

Need a little help?

If you need help with the recruitment and facilitation of your latest medical focus group, contact our expert team here for a free quotation and feasibility assessment.