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Online Focus Groups

Market research online communities have exploded within the market research iThink is a cutting edge online focus group service that combines the speed and efficiency of remote access with the rigorous methodology and medical fieldwork expertise synonymous with GKA.

Online focus groups with a difference…

Powered by Adobe’s Connect software, the service enables IDI’s and online focus groups to be conducted securely via webcam. This allows fast research days to be organised without the travel or catering expenses associated with traditional focus groups, as well as the successful recruitment of low incidence targets that may be spread across the country and unable to meet face-to-face. View our iThink demo

In brief, the benefits of iThink include

  • Cost effective and fast
  • Focus groups and IDI’s via webcam
  • Fully supported by GKA’s experienced qualitative team
  • Respondents chosen for relevance not residence
  • Annotation tools
  • Live screen share for showing documents or web usability studies
  • Live polling
  • Backroom chat function for client interaction during viewing
  • Video delivered within hours of research completion
  • GKA recruit, deliver webcams and provide technical support
  • Free moderator training
  • Supports JPGS, Flash video files, PowerPoint and PDF files

Free Download: iThink Tech Sheet

Our quick tech sheet will show you a snapshot into the functions and benefits of our iThink service to help you get more from your qualitative research. The guide includes the main features, what the interface looks like, file support information and where to find the iThink video.