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7 steps to success- conducting medical focus groups with patients

7 steps for conducting medical focus groups with patients

Face-to-face research methodologies such as medical focus groups are a great way to conduct healthcare market research and can generate in-depth, insightful results.

Recruiting patients for focus groups can be challenging, but when done in the right way it can create a friendly, positive environment, where moderators can build a real rapport with patients and encourage them to open up and discuss topics they might not usually share.

Please complete the form to access our guide which includes tips on: 

  • Feasibility testing
  • Recruitment techniques
  • Successful screening
  • Validation of respondents
  • Communication
  • Incentives