7 steps for conducting medical focus groups with patients
Face-to-face research methodologies such as medical focus groups are a great way to conduct healthcare market research and can generate in-depth, insightful results.
Recruiting patients for focus groups can be challenging, but when done in the right way it can create a friendly, positive environment, where moderators can build a real rapport with patients and encourage them to open up and discuss topics they might not usually share.
Please complete the form to access our guide which includes tips on:
- Feasibility testing
- Recruitment techniques
- Successful screening
- Validation of respondents