Our Visions and Values

Our Visions and Values…

Gillian Kenny Associates was founded by Gillian Kenny in Newnham-on-Severn, Gloucestershire, in the early 1990’s following her relocation to the Forest of Dean from Birmingham. It was in Birmingham that Gillian did her initial training as an interviewer in consumer work but, having moved to a rural location where consumer work was hard to come by, Gillian was quick to recognise a niche market in the medical market research industry.

With a little help from her husband Chris the business was established as a “cottage industry” within the village and, through her commitment to quality and professionalism, along with her drive and a sense of humour, GKA was soon on track to becoming one of the UK’s leading fieldwork agencies.

Sadly Gillian died of metastatic melanoma in 2003, but the company survives and thrives as a testament to her energy and vision.

Here at Gillian Kenny Associates, 25 years on we pride ourselves on continuing the vision and values that Gillian created for the company. Those core values are Super-Organised, Unflappable, Credible, Connected, Excellent, Supportive and Sociable (SUCCESS) – and we always strive to ensure that we maintain these values throughout everything we do.

Find out more in our video:

Our response to COVID-19GKA continues to operate with some important changes

Although we've all been affected by the COVID-19 outbreak, GKA wants to assure you that our team is fully operational and here to support our valued partners with their medical market research as we all adapt and find new ways to progress forward.

Clearly these are challenging times but, from the most recent research we carried out with our own panel of healthcare professionals, things are beginning to improve with indications being that all forms of medical market research, including face-to-face, will be achievable in the not-too-distant future. 

If you’d like the results of that research, or we can support you in any way at the moment, please contact us at quotes@gilliankenny.com. We’re here and ready to help.