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A group conducting and taking part in a medical focus group

Qualitative

GKA specialises in recruitment for healthcare market research and can recruit to whatever methodology you have chosen to best achieve your research goals. 

An overview of the qualitative methodologies in which we have significant recruitment experience is outlined below. The quantitative methodologies we provide can be found here.

Doctor using a smartphone for a Tele-depth Interview

Tele-Depth Interviews (TDIs)

Whether or not GKA are supporting you with the moderation, we are able to recruit both standard TDIs and web-assisted TDIs that utilise the platform of your choice.

Two women at a table conducting an In Depth Interview (IDI)

In-Depth Interviews

We recruit IDIs to a variety of locations, whether that be to your offices, a central location, or an online platform that facilitates VCL days and ad-hoc interviews.

Focus Groups

Similar to our approach for IDIs, we are flexible regarding the location and structure of your group. Whether at your office, a central location or via an online platform, GKA are ready to support you every step of the way.

Market Research Online Communities (MROCs)

Whatever your preferred platform for your online community, we are experienced in sourcing and onboarding the respondents you need.

Ethnography

Our team are skilled at recruiting hard-to-reach patients living with complex conditions. We combine sensitivity with clear, concise communication to ensure the smooth running of your ethnographic study.

Need a little help?

If you need help with the recruitment and facilitation of your qualitative research project, contact our expert team here for a free quotation and feasibility assessment.