Online Focus Groups

Online focus groups with a difference…

iThink is a cutting edge online focus group service that combines the speed and efficiency of remote access with the rigorous methodology and medical fieldwork expertise synonymous with GKA.

Powered by Adobe’s Connect software, the service enables IDI’s and online focus groups to be conducted securely via webcam. This allows fast research days to be organised without the travel or catering expenses associated with traditional focus groups, as well as the successful recruitment of low incidence targets that may be spread across the country and unable to meet face-to-face.

In brief, the benefits of iThink include:

Cost effective and fast

Focus groups and IDI’s via webcam

Fully supported by GKA’s experienced qualitative team

Respondents chosen for relevance not residence

Annotation tools

Live screen share for showing documents or web usability studies

Live polling

Backroom chat function for client interaction during viewing

Video delivered within hours of research completion

GKA recruit, deliver webcams and provide technical support

Free moderator training

Supports JPGS, Flash video files, PowerPoint and PDF files

Why use iThink? Watch our video below to find out more:

Or get up to speed quickly and download our iThink tech sheet:

Medical Fieldwork
Medical Fieldwork