Online Focus Groups

Online focus groups with a difference…

iThink is a cutting edge online focus group service that combines the speed and efficiency of remote access with the rigorous methodology and medical fieldwork expertise synonymous with GKA.

Powered by Adobe’s Connect software, the service enables IDI’s and online focus groups to be conducted securely via webcam. This allows fast research days to be organised without the travel or catering expenses associated with traditional focus groups, as well as the successful recruitment of low incidence targets that may be spread across the country and unable to meet face-to-face.

In brief, the benefits of iThink include:

Cost effective and fast

Focus groups and IDI’s via webcam

Fully supported by GKA’s experienced qualitative team

Respondents chosen for relevance not residence

Annotation tools

Live screen share for showing documents or web usability studies

Live polling

Backroom chat function for client interaction during viewing

Video delivered within hours of research completion

GKA recruit, deliver webcams and provide technical support

Free moderator training

Supports JPGS, Flash video files, PowerPoint and PDF files

Why use iThink? Watch our video below to find out more:

Or get up to speed quickly and download our iThink tech sheet:

Medical Fieldwork
Medical Fieldwork
Our response to COVID-19GKA continues to operate with some important changes

Although we've all been affected by the COVID-19 outbreak, GKA wants to assure you that our team is fully operational and here to support our valued partners with their medical market research as we all adapt and find new ways to progress forward.

Clearly these are challenging times but, from the most recent research we carried out with our own panel of healthcare professionals, things are beginning to improve with indications being that all forms of medical market research, including face-to-face, will be achievable in the not-too-distant future. 

If you’d like the results of that research, or we can support you in any way at the moment, please contact us at We’re here and ready to help.