Author: Huw Davies

You don’t have to be a tech expert to know that technology is transforming every aspect of our lives: as employees, as consumers, in our personal lives. From health apps to portable devices and even smart pills, technology is already changing the face of healthcare and is set to transform it completely in the coming decades. So, what exactly does this mean for the patient? Read on to find out more…

There are almost 286,000 nurses in the UK, with the majority working for the NHS. Nurses work across all demographics to fulfill the requirements of the public in a variety of settings, from hospitals and health centres to nursing homes and hospices across a range of specialties and subspecialties such as respiratory, diabetes, neurology, cardiology and more. As well as working in multidisciplinary teams across different bands, nurses are increasingly found working independently, too - and with so many nurses working across so many specialities across so many bands, it can be tricky to keep up with who does what and know who to reach out to for medical market research. But don't worry, that's what we're here for! Read on for our handy guide to NHS nurse bandings in the UK healthcare system;

The UK healthcare landscape is an extremely complicated topic. With numerous layers of various structures and an assortment of stakeholders to make sense of, it can often take a long time to understand - and that's exactly why we've put together this handy beginner's guide. From explaining the different areas that are vital to healthcare market research to outlining the type of respondents we can reach here at GKA, consider this your whistle stop tour of UK healthcare; 

Clinical commissioning groups (CCGs) were created following the Health and Social Care Act in 2012 and replaced Primary Care Trusts on 1st April 2013. With 207 CCGs in England, these clinically-led statutory NHS bodies are responsible for the planning and commissioning of healthcare services in their local area and are responsible for getting the best possible health outcomes for the local population by assessing needs and buying in services from different providers. Or, to put it simply, it's a group of GPs that is responsible for managing and improving the health of their local area. Since their introduction four years ago in 2013, we're taking a look at how CCGs are working and what the future holds;

Age Regulated Macular Degeneration, or AMD as it's also known, is a common eye condition and the leading form of central vision loss in the UK, currently affecting more than 600,000 people. By 2020, it's predicted that 700,000 people will have late stage AMD in the UK, making it a fast growing area in healthcare market research. AMD develops when the macula, a small spot near the centre of the retina that is required for sharp, clear vision, is damaged. In some people, AMD advances so slowly that vision loss doesn't occur for a long time, whereas in others it progresses quickly and may lead to a loss of vision in one or both eyes.

From smartphones to laptops and emails to social media, whether you're in the office or at home - there's not a single aspect of our lives that doesn't involve technology. Today's technology enables researchers to gather a wealth of in-depth information, allowing them to get a true insight into respondents' lives, thought and feelings, instantly empowering researchers and enabling them to understand more than ever before. Read on to discover how you can use tech to transform your medical market research

It's not surprising that focus groups are one of the most popular research methodologies out there - after all, they're a great way to get insightful qualitative results and can be a faster alternative to individual interviews. However, the key to running a successful medical focus group is all in the moderating. A good moderator brings out the best in the participants, peeking into their minds and asking the right questions at the right time to gather deep insights. If you're thinking about conducting a medical focus group as part for your next research project, read on for our top ten tips on successful moderation;

What are the facts? Huntington's disease is an inherited condition that damages certain nerve cells in the brain. This damage gets worse over time and results in a gradual loss of function that causes problems with movement, cognition (perception, awareness, thinking and judgement) and behaviour. In the majority of cases Huntington's disease is caused by an inherited faulty gene, however in around 3% of cases there is no family history. Huntington's disease usually progresses and gets worse over a 10-25 year period from when it first appears, and during the later stages of the disease the person will be totally dependent and need full nursing care.

Insight communities, or market research online communities as they are also known, are one of the fastest growing general market research methodologies - and we're pleased to report that the healthcare industry is finally catching up and getting on board, too. It's pretty easy to see why they're so popular: when they are well managed, Market research online communities can provide unique insights into participants' minds, allowing researchers to access qualitative information whilst enabling participants to voice their opinions in a safe and secure setting.

From the ongoing issues with junior doctors to all-too-frequent transport strikes, you don't need us to tell you how much of an inconvenience striking is for market research- especially when it comes to healthcare market research. After all, how are you supposed to reach out to consultants who are busy covering junior doctors' shifts, or junior doctors themselves when they are catching up with their workload after a week of strike action?