Author: Adam Irwin

Posted by on 21/09/2020 16:33

With our excellent track record in undertaking qualitative medical fieldwork that stretches back for nearly three decades, GKA is today one of the most trusted names in medical market research. But what should you know about the approach that we take to our qualitative services? This...

Topics: GKA mobile - Healthcare Research - Market Research - Market Research Online Communities - Moderation

Posted by on 28/05/2020 12:17

Following the research we conducted in April with our panel of healthcare professionals, we were keen to get an updated picture of how the situation is looking now, particularly as the measures in place across society are beginning to change. We were particularly interested to see...

Topics: Coronavirus - NHS

Posted by on 02/10/2018 14:06
 

The lowdown

Head and neck cancer is a relatively uncommon type of cancer - however with around 12,000 new cases diagnosed in the UK each year it is a growing area for healthcare fieldwork research. There are more than 30 areas within the head and neck where cancer can develop, including the mouth and lips, voice box (larynx), throat (pharynx), salivary glands, nose and sinuses and the area at the back of the nose and mouth (nasopharynx).
Topics: Healthcare Research - Uncategorized

Posted by on 25/09/2018 15:28

Technology is transforming every aspect of our lives, from our personal lives to our professional lives - and of course, it's completely transforming our health too. Thanks to the rise of health apps, smart monitors and even smart pills (yes really!) technology has had a huge impact on the healthcare industry in recent years. It's putting the patient in control, resulting in a new, patient-centric style of healthcare that's influencing everything from diagnosis to decision making and delivering better, more efficient care. From capturing data in real-time to analysing feedback and empowering patients, technology such as AI is truly transforming the healthcare fieldwork industry as we know it. In this blog we look at artificial intelligence, its impact on healthcare and how it's changing the medical landscape forever;

Topics: Healthcare Research

Posted by on 20/09/2018 14:03

The GRIT (Greenbook Research Industry Trends) report is one of the leading surveys of the healthcare market research industry. The latest version was the biggest GRIT report to date, with 3930 interviews conducted with researchers across the globe, making it an incredibly useful resource that allows us to understand where the industry is now, where it's going in the future and what researchers need to do in order to adapt to change and keep ahead of the competition. Whilst the report isn't specific to healthcare market research alone, looking at wider industry trends can nevertheless help healthcare researchers stay on top of what's going on in the industry as a whole and apply these trends to the healthcare field in order to remain ahead of the game.

Topics: Healthcare Research

Posted by on 16/07/2018 09:16
If you are carrying out any type of market research study, one of the very first things you need to do is gain the informed consent of your participants. According to the MRS Code of Conduct, "informed consent is a process by which a participant voluntarily confirms his or her willingness to take part in a particular project, after having been informed of all aspects of the project that are relevant to their decision to participate". Likewise, ESOMAR's Data Protection Checklist states that consent must be free, specific and informed, and one of the first things the BHBIA says in their Legal and Ethical Guidelines is that "you must obtain informed consent from market research respondents, willingly given, to collect and use their data".
Topics: Healthcare Research - Uncategorized

Posted by on 10/07/2018 14:12
We all know how difficult it can be to find the perfect participants for healthcare market research. So when you do find the right respondents who fit all the necessary criteria, it feels like a huge weight has been lifted off your shoulders. There's just one thing left to do before your research kicks off - scheduling. And for a lot of researchers, that's where the headache begins.
Topics: Healthcare Research - Uncategorized

Posted by on 05/06/2018 11:32
Recruiting the right participants for medical market research is notoriously tricky. The criteria in healthcare market research tends to be very strict - and when you add specialist therapy areas, time-pushed HCPs and low incidence rate diseases into the mix, things become even harder. If your client has very specific criteria such as physicians using a specific device or hospitals prescribing a certain type of medication, you might be asked to use list recruitment to ensure you are targeting the right respondents. Read on to find out how it works;
Topics: Healthcare Research - Uncategorized

Posted by on 22/05/2018 10:38
You've found your participants, conducted a feasibility test and chosen your methodology - so next on the list is arranging where on earth your medical market research is going to take place. When it comes to organising healthcare market research, one of the most important things to consider is the venue. From choosing the right location to making sure it's suitable for your your participants and offering enough time slots to keep even the most time-pushed healthcare professional happy, there's a lot to think about when it comes to deciding on your venue. Here's some tips to consider to make sure you get it right every time;
Topics: Healthcare Research - Uncategorized

Posted by on 25/04/2018 09:34
From hectic work schedules and rare therapy areas to low incidence rate diseases and geographical limitations, medical market research can sometimes give even the most competent research team a headache. There can be a lot of bumps on the road to healthcare market research success - and with so much hanging in the balance, it's not unusual to be faced with dropouts on the day.
Topics: Healthcare Research - Uncategorized