GKA Blog

From the ongoing issues with junior doctors to all-too-frequent transport strikes, you don't need us to tell you how much of an inconvenience striking is for market research- especially when it comes to healthcare market research. After all, how are you supposed to reach out to consultants who are busy covering junior doctors' shifts, or junior doctors themselves when they are catching up with their workload after a week of strike action?

Did you hear that? The sound of mums and dads everywhere breathing a sigh of relief as kids lace up their shiny new shoes and load up their brand new backpacks ready for the beginning of the school year. That's right - the summer school holidays are well and truly over for another year. But it's not just frazzled parents who are relieved that school's back - market research professionals everywhere will be just as pleased that normal service has resumed, especially in the field of healthcare market research. After all, as well as the kids going back into the classroom, healthcare professionals are heading back to the office too, and they are no longer having to cover for their colleagues' holidays. On the other side of the coin, patients are all back from their annual jaunts abroad, too.

What is an endocrinologist? Endocrinologists specialise in the treatment of problems and diseases of the endocrine glands and hormones. They typically focus on the treatment of hormonal imbalances, with the overall goal of restoring a normal balance of hormones in a patient's body. Common conditions treated by endocrinologists include menopause, diabetes, osteoporosis and thyroid diseases, while some sufferers - such as those living with diabetes - will need lifelong expert care.

What is a urologist? Urologists specialise in the treatment of problems with the female urinary system and the male genitourinary tract, diagnosing and treating disorders of the kidneys, ureters, bladder, prostate and male reproductive organs. Whilst urologists are surgeons, a lot of their work involves the management and treatment of conditions and diseases without surgery. They work with patients of all ages, from babies and children right up to elderly people, and can treat conditions such as tumours, stones, congenital disorders, incontinence and infections as well as impotence and male sterilisation and fertility.Urology was the first surgical specialty to use minimally invasive techniques such as endoscopy and key-hole surgery and continues to remain at the forefront of medical development in robot-assisted surgery, making it a fascinating area for research and medical fieldwork.

A market research online community (MROC) is a private online community designed to create insightful discussions and enable modern tools to be used for healthcare market research purposes. Research communities provide a unique insight into your patients' minds and enable researchers to gather rich, qualitative insights, instantly. Read on for our top five reasons why you should be putting MROCs on your to-do-list for your next patient market research study.

Online medical focus groups offer a convenient, low-cost alternative to traditional focus groups, eliminating the need for travel whilst still delivering high-quality, in-the-moment qualitative insights - and as broadband speeds continue to quicken and online research platforms thrive, online focus groups are set to rise in popularity across all market research sectors.

Traditional market research has many benefits, but as we know there are drawbacks too. Bringing participants to one place can make it expensive and time consuming. For healthcare market research in particular, it can sometimes present a physical challenge for respondents who might be ill or have limited mobility. Physicians and other healthcare professionals often have hectic schedules that make it difficult for them to appear in person.

There are a total of 106,313 dental professionals in the UK registered to the General Dental Council (GDC). Most of these dentists work as general dental practitioners (GDPs) and practice either under the NHS or privately, with the majority doing a combination of both. According to the 2014 register, there are 41,038 dentists and 65,275 dental care professionals (DCPs) currently working in the UK, making dentistry a rich area for medical fieldwork.

As the internet gained in popularity over the last 20 years, everyday people turned to forums and message boards to reach out and find others who share their interests and problems. It was therefore inevitable that some of those people would start talking about health issues. These days, numerous health-related websites and forums are full of patients discussing their medical issues, sharing stories and treatment ideas, and offering moral support, enabling patients to make more informed decisions.

Facts about Growth Hormone Deficiency

  • Growth hormones deficiency affects 1 in 3,800 children
  • Although the importance of the pituitary gland for growth was recognised in the late 19th century, growth hormone therapy was only made available in the late 1950s
  • Growth hormone is also known as somatotropin
  • Growth hormone was first isolated from the human pituitary gland in 1956 and the first patient was given human growth hormone in 1958 in Boston, USA
  • Since October 1985, biosynthetic growth hormone has replaced the pituitary-derived hormone in the UK
  • Early diagnosis and treatment means most children with growth hormone deficiency will catch up with other children's growth and achieve a normal growth rate