GKA’s approach is based entirely around knowledge and ensuring you get the right information for your medical fieldwork project – and fast. All of our services are underpinned by the GKA Knowledge Works, which aims to utlilise our vast internal knowledge base, links with leading physicians and many years of experience in medical fieldwork.
Over the past three years we have built a powerful library of resources for medical market researchers, and you can find our top resources below ready for download:
The NHS can be complex, and trying to understand who is responsible for which services, what influence they have and, most importantly, who we can access for healthcare market research can be a tricky task. That’s why we’ve put together a top line overview of the NHS commissioning structure to help you. This guide gives you:
Who's who in the process
Who we can access for market research
We use our healthcare market research panel in combination with our in-house call centre with 20+ recruitment specialists to recruit participants for both qualitative and quantitative market research methodologies. Our panel ranges from Nurses to CCG’s and KOL’s who are available to participate in both online and offline research.
It can be really tricky to keep up with who does what and to know who to reach out to for healthcare market research. So, we’ve put together a helpful guide to explain everything you need to know about CCGs, who you should be talking to and how we can help you to reach them.
Screener surveys (qualifying questionnaires) are a critical aspect of the recruitment process, especially for patient-centric medical market research due to the specific nature and detail of the criteria that is needed for the research. Our free guide will help you create a successful screener for your patient focus groups. The guide gives you tips on:
Language and tone of voice
We know just how overwhelming healthcare jargon can be and it can often be easy to get your CCG’s confused with your CDF’s! Not to worry, we’ve created a healthcare jargon buster which covers everything you’ll need from KOL to TDI. It also includes:
Explanation of NHS terminology and acronyms
Therapy area specific terms clarified
Simplifying market research terms
Recruiting patients for focus groups can often be challenging but they are a great way to generate insightful qualitative results for your medical market research. We’ve put together a free guide which provides tips to achieve success within your patient focus groups. The guide will provide insight into:
Validation of respondents
Are you ready to take your qualitative research to the next level? Our iThink services could be for you! We’ve put together an iThink Tech Sheet that showcases the functions and benefits of the platform. Our tech sheet also includes information on:
Main functions of the platform
What the platform interface looks like
File support information
Details of where to find the iThink video
Do you need help considering the feasibility of your sample size? We’ve put together a free guide to ensure that you head into the research phase of your project with confidence. The guide includes:
The importance of building relationships
How to conduct feasibility research
Do you find it difficult sourcing viewing facilities for your medical market research projects? We understand that this an be an issue for many, especially at short notice! We’ve put together a helpful UK market research viewing facilities map which includes:
List of facilities
Facility contact details
Whether you would prefer us to manage and facilitate your mobile study or you’re looking to get under the skin of the sessions yourself GKA Mobile can deliver you the insight you need! GKA Mobile enables users to set up tasks, get live feedback on your latest questions and more! Below is a list of GKA Mobile services in a nutshell:
Mobile video diaries
Picture upload tasks
Long or short-term mobile communities
The healthcare landscape is a complex topic area which includes many layers of structures and stakeholders which need to be thought about when conducting healthcare market research. We’ve created a tour which takes things back to basics and focuses on key areas within the healthcare landscape.
At GKA we are proud of how knowledgeable our team is – and it’s fair to say that with our unbeatable experience in medical fieldwork, we have built up a vast array of expertise. As a result, we set up the GKA Wiki, an internal resource that allows us to deliver to our clients our specialist experience by providing quick and deep feasibility in our proposals.
The GKA Wiki houses a vast amount of valuable information. Whether you need help with therapy areas, drug usage, key healthcare professionals or the latest update on the NHS, we can search the Wiki for this information and have it with you in a matter of hours.
Get in touch with our team today to find out how to take advantage of the GKA Wiki.
A COMPREHENSIVE GUIDE TO THE NHS
The structure of the NHS can seem like a minefield and it’s hard to keep up with the forever changing landscape, especially when assessing feasibility for market research. So, we’ve put together a comprehensive guide to the NHS to clarify this and make it a little more straightforward for you.