Online Qual for Pharmaceutical Market Research

iThink Qual is a cutting edge service combining the speed and efficiency of remote access with the rigorous methodology and pharmaceutical market research expertise synonymous with GKA. Powered by Adobe's Connect software, the service enables IDI’s and mini groups to be conducted securely via webcam. This enables fast research days to be organised without travel or catering expenses associated with central viewing facilities, it also allows recruitment of groups of low incidence targets that may be spread across the country and unable to meet face to face. 


Click here to view a five minute demonstration of our iThink platform!


The iThink Qual benefit in brief: 

  • Cost effective & fast
  • Focus groups & IDI’s via webcam
  • Fully supported by GKA's experienced qualitative team
  • Respondents chosen for relevance not residence
  • Annotation tools
  • Live screen share – ideal for showing documents or web usability studies
  • Live polling
  • Backroom chat function for client interaction during viewing
  • Video delivered within hours of research completion
  • GKA recruit, deliver web cams and provide technical support
  • Free moderator training
  • Supports JPGS, Flash video files, Powerpoint & PDF files



Alternatively, get up to speed and download our iThink tech sheet below:





Consistently great communication...

"The great communication that I consistently receive from the Project Managers at GKA is one of your greatest assets. I never feel "out of the loop" about issues or updates" UK Client Tricky recruits...

"We are very pleased to have completed this study - we knew these were tricky recruits and we have been very impressed by GKAs ability to fulfill the criteria."

French Client

A pleasure to work with...

"Lisa was a pleasure to work with and GKA was very accommodating in all aspects (providing us with transcripts when not originally expected to, rescheduling interviews, working and finishing study within timeline expected)."

UK client

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