Qualitative Medical Market Research 

GKA has been conducting qualitative medical fieldwork for over 20 years and are established as one of the best in the medical market research business. Our project teams have an excellent understanding of your need for high quality, hassle free fieldwork. The GKA team provides your with top quality moderation, recruitment, translation and project co-ordination across Europe.

GKA provides an expert tailored service to your needs. We can provide a simple recruit only service or full management and take care of all aspects of your European medical market research.

GKA has a 20 seat recruitment centre for bespoke recruitment of your medical respondents, alongside a 20,000 strong Healthcare Professional Panel covering all major therapy areas. Our respondents are ready to participate in qualitative research for your project nationwide. Our panel also includes over 3000 patients recruited via physicians and partner support groups.

Want to know more about our therapy areas? Download our Therapy Area Guides here

If you would like a quote and feasibility assessment for your latest project, please contact our client services team now, who will be happy to help.



All GKA Moderators have over 5 years healthcare experience, are native speakers and members of EphMRA and/or BHBIA. GKA moderators cover Spain, Italy, France, Germany and the UK. Huw Davies is our in-house moderator and has over 10 years experience in medical market research. Download Huw's CV here 


Viewing Facilities

GKA has a powerful network of preferred viewing facilities at its disposal. All are Focus Vision enabled viewing facilities and all have preferred agreements with GKA to ensure the best prices and the highest quality services for you and your clients during your fieldwork. GKA will organise your venue, catering and any associated services for you to ensure your focus groups are a success.

Here are a selection of some of the studios we partner with:


London - Wyoming

With spacious focus group rooms seating up to 20 clients and based only 3 mins walk from Oxford Circus in the West End this really is one of the UK’s premiere viewing facilities.

The viewing rooms comprise the following services:

  • Formal and informal studios for up to 12 respondents
  • Mini studio for one to one interviews and web usability
  • Laptop to plasma links
  • Focus Vision web streaming
  • Activegroup web streaming
  • 10MB Internet
  • DVD and MP3 recording as standard



London - Spectrum

Based in Gloucester Place near Regent’s park in Central London, Spectrum Viewing Facilities offers excellent service in contemporary surroundings. Some of the services offered include:

  • Video, audio and DVD recording
  • 42” Plasma Screens
  • Focus Vision Video Conferencing
  • Wireless Internet connection
  • Air conditioning



Birmingham – QED

QED: a refreshing concept in market research studio facilities, set up by market researchers to meet the needs of their industry colleagues

At QED Viewing Studios in Birmingham, you will find everything required by researchers, clients and respondents alike: a welcome into comfortable, hospitable and contemporary surroundings; the latest in viewing and recording technology, and levels of service excellence provided by people who know what you expect.

Three spacious suites each offer:

  • Respondent room
  • Viewing room
  • Breakout / Office room

A further depth interview room (Q4) is also available

Key facilities:

  • Digital AV recording
  • FocusVision™ & Activegroup™
  • LCD presentation screens
  • High speed web access (wired & wireless)
  • Q-Vision™ for multiple respondent room observation from one screen


European network

Our viewing facility partner network spans Europe with Focus Vision facilities in the following markets:
  • FRANCE (Paris, Lyon)
  • ITALY (Rome, Milan)
  • GERMANY (Cologne, Berlin)
  • SPAIN (Barcelona, Madrid)


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